A blog by Wayne Lambert (owner and Lead Consultant of LAMBERT Wellbeing).
Many years ago when i was a personal trainer i always had clients that wanted to lose more weight than they were already losing. Their workout plans were tailor-made specifically to help them reach their goals, but these particular clients just kept on coming back for more – not wanting to get fit but wanting to lose more weight. For business reasons this is great if you want to keep the same client for the long-term, but for me i always thought that my job was to get them to a point of fitness (their full potential) – which is what i always did. Their goals were met, but the goal posts kept moving. The problem was that it came to a point when my client base was full, and i needed to start offloading clients so that i could help others in need. The aforementioned clients were simply not helping themselves with their nutrition.
Upon reflection, a personal training course only teaches you so much about nutrition – which unfortunately is the biggest piece of the puzzle when it comes to losing weight. As a result i attended lots more courses related to weight management, obesity and diabetes management, but there was still a piece of the puzzle missing.
It wasn’t until i completed a few more courses 1) a 3 week Neuro-Linguistic Programming (NLP) course in Miami (10hrs a day, 5 days a week), and 2) a course that had a Cognitive Behavioural Therapy (CBT) aspect to it. I had finally found that missing piece of the puzzle. Then, and only then could i help those types of client with their ‘mind/body’ connection. Consequently i could move clients through their programmes more quickly, and gain enough new clients from word-of-mouth referrals – equalling happier clients all round with faster results.
A few questions for you:
- Do you have clients whose minds keep putting up barriers for them, so that they don’t succeed?
- Do you know how to prepare them fully, so that they are ready to commence such a journey/challenge?
- Have you considered all the factors that are involved before you begin with your client…mentally, logistically and do you take into account all their ‘work-life’ factors – that they must overcome to fully reach their goals?
Whatever your business goals are, some clients may not be a good fit for you or your company. The sad fact is, that it may actually be too overwhelming for these particular clients to start your programme – until they are fully ready to begin. Similarly, unless you have fully prepared them for this journey, it may always be easy for them to give up – giving in to the million and one obstacles that could potentially stand in their way.
The fact is, losing weight is easy for some people but not others – so why is that?
Soon we will be offering a psychology-based weight loss course, especially for professionals who have clients like these. So if this is something you may be interested in email: email@example.com to get yourself on the waiting list.